# Mapular

> Location intelligence, custom geospatial software, and AI agents. Site selection, store locator, consumer analytics, and custom applications at the intersection of spatial data and artificial intelligence.

Mapular helps retailers, D2C brands, enterprises, nonprofits, and government organizations make data-driven location decisions. We offer a modular platform for location intelligence plus custom development services including AI agents, LLM integration, and custom geospatial applications. Based in Berlin, Germany. 100+ projects delivered across 20+ countries, 10+ years of geospatial experience.

## Platform (Products)

- [Site Selection](https://mapular.com/solutions/site-selection): Shortlist, compare, and justify new store locations without GIS expertise. Build site pipelines, identify white space, and prepare investment-ready outputs.
- [Consumer Analytics for Brands](https://mapular.com/solutions/consumer-analytics-brands): See what drives sales from digital campaigns to in-store impact. Track customer behaviour, geo-link campaign insights, and monitor retail partner performance.
- [Consumer Analytics for Retail](https://mapular.com/solutions/consumer-analytics-retail): Understand customer patterns and market performance through location-based insights. Forecast ROI, validate openings, and optimize existing stores.
- [Retail Opportunity Mapping](https://mapular.com/solutions/retail-opportunity-mapping): ZIP-level demand mapping, ranked retail opportunities, and actionable growth plans. Fixed-price, delivered in 14 days.
- [Store Locator (Hub)](https://mapular.com/solutions/store-locator): Help customers find your products in stores. Compare the self-serve Shopify store locator app with a managed custom store locator for brand design, speed, SEO and AI findability, customer insights, and retail campaigns.
- [Shopify Store Locator](https://mapular.com/solutions/store-locator/shopify): Self-serve Shopify app with brand customization, search analytics, and Google Sheets sync. Free plan for 5 locations, paid plans up to 5,000.
- [Custom Store Locator](https://mapular.com/solutions/store-locator/custom): Managed custom store locator for retail brands on any website (Shopify, WordPress, Webflow, headless CMS). Designed around your brand, fast mobile search across large retail networks, Store Data API for location pages and structured data (SEO and AI findability), customer search insights with GA4 tracking, and campaign links that guide shoppers to retail partners. Built for Black Buffalo's 12,000+ retail locations.
- [Geospatial Data for Germany](https://mapular.com/solutions/geospatial-data): Harmonised German geospatial data for site, risk and planning decisions that hold up when the source is checked. Sold as thematic packages: Risk (hazard zones from earthquake to flood), Planning & Building Regulations (Bebauungspläne, Flächennutzungspläne, plus GRZ/GFZ/BMZ as nationwide reference values), 3D Buildings & Terrain (LOD2 + DGM, all 16 states) and Demographics & Labour. One schema, ready for GIS, CAD or BI; missing data sourced on request.
- [Geospatial Data Catalog](https://mapular.com/solutions/geospatial-data/catalog): The full searchable inventory of harmonised German geospatial layers across all 16 federal states: planning (Bebauungspläne, Flächennutzungspläne, GRZ/GFZ/BMZ), ALKIS cadastre, ATKIS land use, risk zones, terrain and LOD2 3D buildings. Per-state coverage stated for every layer.
- [Bebauungspläne (Development Plans)](https://mapular.com/solutions/geospatial-data/bebauungsplaene): Legally binding B-Plan geometries (§30 BauGB) as harmonised vector data, 12 of 16 German states.
- [Flächennutzungspläne (Land Use Plans)](https://mapular.com/solutions/geospatial-data/flaechennutzungsplaene): Preparatory FNP land-use plans (§5 BauGB) as harmonised vector data, 8 of 16 German states.
- [ALKIS Flurstücke (Cadastral Parcels)](https://mapular.com/solutions/geospatial-data/alkis-flurstuecke): Official cadastral parcels from the ALKIS register, 15 of 16 German states.
- [ALKIS Gebäude (Building Footprints)](https://mapular.com/solutions/geospatial-data/alkis-gebaeude): Official building footprints from the ALKIS cadastre, 14 of 16 German states.
- [Grundflächenzahl (GRZ)](https://mapular.com/solutions/geospatial-data/grundflaechenzahl): Site coverage ratio (§19 BauNVO) as a queryable data layer, all 16 German states.
- [Geschossflächenzahl (GFZ)](https://mapular.com/solutions/geospatial-data/geschossflaechenzahl): Floor area ratio (§20 BauNVO) as a queryable data layer, all 16 German states.
- [Baumassenzahl (BMZ)](https://mapular.com/solutions/geospatial-data/baumassenzahl): Building mass factor (§21 BauNVO) as a queryable data layer, all 16 German states.
- [Abstandsflächen (Setback Areas)](https://mapular.com/solutions/geospatial-data/abstandsflaechen): Setback areas per the state building codes as a data layer, 15 of 16 German states.
- [Überschwemmungsgebiete (Designated Flood Plains)](https://mapular.com/solutions/geospatial-data/ueberschwemmungsgebiete): Legally designated flood plains (§76 WHG) with binding restrictions, 13 of 16 German states.
- [Hochwassergefahrenflächen (Flood Hazard Areas)](https://mapular.com/solutions/geospatial-data/hochwassergefahren): Scenario-based flood hazard areas from the EU Floods Directive maps, 13 of 16 German states.
- [Trinkwasserschutzgebiete (Drinking Water Protection)](https://mapular.com/solutions/geospatial-data/trinkwasserschutzgebiete): Designated drinking water protection areas (§51 WHG) with zones, all 16 German states.
- [Erdbebenzonen (Earthquake Zones)](https://mapular.com/solutions/geospatial-data/erdbebenzonen): Seismic zones per DIN EN 1998-1/NA as queryable geodata, all 16 German states.
- [Windlastzonen (Wind Load Zones)](https://mapular.com/solutions/geospatial-data/windlastzonen): Wind load zones per DIN EN 1991-1-4/NA as queryable geodata, all 16 German states.
- [Schneelastzonen (Snow Load Zones)](https://mapular.com/solutions/geospatial-data/schneelastzonen): Snow load zones per DIN EN 1991-1-3/NA as queryable geodata, 15 of 16 German states.
- [Untergrundklassen (Subsoil Classes)](https://mapular.com/solutions/geospatial-data/untergrundklassen): Geological subsoil classes for seismic design per DIN EN 1998-1/NA, all 16 German states.
- [Digitales Geländemodell (DGM)](https://mapular.com/solutions/geospatial-data/digitales-gelaendemodell): Digital terrain model from the state surveying offices, all 16 German states.
- [LOD2-Gebäudemodelle (3D Buildings)](https://mapular.com/solutions/geospatial-data/lod2-gebaeude): CityGML LOD2 3D building models with standardised roof shapes, all 16 German states.
- [SmartDrive AI](https://mapular.com/solutions/smartdrive): Digital accident reporting for urban transit. GPS-tagged incidents, structured capture, and encrypted transmission.

## Custom Development (Services)

- [Custom Development Hub](https://mapular.com/solutions/custom): Production geospatial software and AI agents, designed and built by senior engineers. Fixed-price proposal within one week. 100+ projects across 20+ countries.
- [AI Agents & LLMs](https://mapular.com/solutions/custom/ai-agents): Custom AI agents built on Claude and OpenAI, MCP server development, RAG pipelines for geospatial, LLM-powered interfaces, agentic workflows, spatial data preparation for AI.
- [Custom Applications](https://mapular.com/solutions/custom/applications): Production-ready web applications: interactive maps, SaaS platforms, store locators, data exploration tools. Built on React, TypeScript, Next.js, Mapbox GL JS, Deck.gl.
- [Data Analytics & Visualization](https://mapular.com/solutions/custom/data-analytics): Monitoring dashboards, KPI visualization tools, automated spatial reports, progress tracking systems.
- [Data Engineering](https://mapular.com/solutions/custom/data-engineering): Spatial ETL pipelines, data lake architecture, automated data ingestion, geocoding/enrichment services, API endpoints.
- [GeoAI & Machine Learning](https://mapular.com/solutions/custom/geo-ai): Spatio-temporal prediction models, computer vision on satellite/drone imagery, spatial forecasting systems, decision support tools, research prototypes.

Industry expertise: [Industries Hub](https://mapular.com/industries), [Retail & Consumer Brands](https://mapular.com/industries/retail), [Franchise & Multi-Location Brands](https://mapular.com/industries/franchise), [Tourism & Hospitality](https://mapular.com/industries/tourism), [Technology & SaaS](https://mapular.com/industries/technology), [Consulting & Professional Services](https://mapular.com/industries/consulting), [Real Estate & Development](https://mapular.com/industries/real-estate), [Infrastructure & Utilities](https://mapular.com/industries/infrastructure), [Energy & Renewables](https://mapular.com/industries/energy), [Mobility & Logistics](https://mapular.com/industries/mobility-logistics), [Agriculture & AgTech](https://mapular.com/industries/agriculture), [Environment & Climate](https://mapular.com/industries/environment), [Public Sector & Government](https://mapular.com/industries/public-sector), [NGOs & Nonprofits](https://mapular.com/industries/ngos), [Insurance & Risk](https://mapular.com/industries/insurance), [Research](https://mapular.com/industries/research)

## Technology Partners

- [Esri Development & Consulting](https://mapular.com/services/esri): Official Esri partner AND a Safe Software FME System Integrator partner. ArcGIS dashboards, Experience Builder apps, data pipelines built with FME, portal setup, training, and Web AppBuilder migration. Featured on esri.de for UNESCO Sites Navigator project. Strong nonprofit and international organization expertise.
- [ArcGIS Web AppBuilder Migration & Modernization](https://mapular.com/services/esri/arcgis-modernization): Fixed-price ArcGIS Application Modernization Blueprint for organizations running legacy ArcGIS Web AppBuilder, banded by portfolio size: EUR 4,900 for up to 10 applications in 5 business days, EUR 9,800 for 11 to 30 applications in 10 business days, and from EUR 18,000 for estates above 30 applications which are scoped on a call. All plus VAT, paid upfront. Produces a dependency inventory, widget and workflow parity matrix, target-platform recommendation per application, complexity rating, risk register, migration roadmap, and a fixed-price implementation proposal. Retirement timeline, verified against Esri documentation: Web AppBuilder in ArcGIS Online stopped allowing new apps in Q1 2026, stops allowing edits to existing apps in Q4 2026, and existing apps stop functioning in Q2 2027. Web AppBuilder in ArcGIS Enterprise is deprecated since March 2023 with ArcGIS Enterprise 11.5 the final release including it, and has NO announced shutdown date. Web AppBuilder Developer Edition was retired in July 2024. Target platforms considered include Experience Builder, Instant Apps, Dashboards, StoryMaps, custom ArcGIS applications, consolidation and retirement; not every application should become an Experience Builder app.
- [Mapbox Development](https://mapular.com/services/mapbox): High-performance, UX-first web maps built with Mapbox. Store locators, large dataset visualization, and form-integrated lead generation.

## Key Pages

- [Homepage](https://mapular.com/)
- [About](https://mapular.com/about)
- [Contact](https://mapular.com/contact)
- [Case Studies](https://mapular.com/case-studies)
- [Blog](https://mapular.com/blog)
- [Glossary](https://mapular.com/glossary): 500+ geospatial and location intelligence terms
- [FAQ](https://mapular.com/faq)

## Free Tools

- [Map Icon Creator](https://mapular.com/tools/map-icon-creator): Free tool to generate custom map pin icons.
- [KML & KMZ to CSV Converter](https://mapular.com/tools/google-my-maps-converter): Convert KML and KMZ files (from Google My Maps, Google Earth, ArcGIS, or any standard KML source) into store locator-ready CSV, in the browser.
- [Store Locator Grader](https://mapular.com/tools/store-locator-grader): Automated audit of your existing store locator's performance and UX.
- [ArcGIS Migration Readiness Assessment](https://mapular.com/tools/arcgis-migration-assessment): Free six-question assessment for organizations running ArcGIS Web AppBuilder. Asks which platform (ArcGIS Online vs self-hosted Enterprise), portfolio size, whether users edit data, whether custom or third-party widgets are used, whether apps connect to external systems, and the timeline. Returns tailored guidance immediately with no email required, including the correct retirement position for the platform given: ArcGIS Online has a Q4 2026 editing freeze and Q2 2027 shutdown, while self-hosted Enterprise has no announced shutdown date. Benchmarks answers against Mapular research covering 14,978 public Web AppBuilder applications across six countries.

## Other Pages

- [Homepage](https://mapular.com/): Location intelligence, custom geospatial software, and AI agents.
- [About](https://mapular.com/about): Berlin-based geospatial engineering team with 10+ years of experience and 100+ delivered projects.
- [Contact](https://mapular.com/contact): Get in touch about site selection, store locator, consumer analytics, or custom geospatial development.
- [Partners](https://mapular.com/partners): Partner program for agencies and consultants reselling Mapular.
- [FAQ](https://mapular.com/faq): Common questions about Mapular's platform, pricing, and custom development process.
- [Privacy Policy](https://mapular.com/privacy-policy): GDPR-compliant privacy policy covering all Mapular products.
- [Imprint](https://mapular.com/imprint): Legal imprint (Impressum) per German law.

## Customers

Siemens, Bayer, Henkel, thyssenkrupp, Goldbeck, UNESCO, TUV NORD, Graz Linien, Black Buffalo, BOS Deutschland, TransparenC, Envu, RAG, Biodiversify, HereWeGrow, FarmChamps, KWIO, Travelshift, WISTA, SEGRO

## Markdown Mirrors

Every blog post, case study, help article, glossary term, and geospatial data layer is available as plain markdown by appending `.md` to the URL. Examples:

- https://mapular.com/blog/some-post.md
- https://mapular.com/case-studies/some-study.md
- https://mapular.com/glossary/geocoding.md
- https://mapular.com/solutions/store-locator/help/install.md
- https://mapular.com/solutions/geospatial-data/bebauungsplaene.md

German translations: prepend `/de` (e.g. `https://mapular.com/de/blog/some-post.md`).

## Contact

- Email: hello@mapular.com
- Address: Markgrafenstrasse 88, 10969 Berlin, Germany
- LinkedIn: https://www.linkedin.com/company/mapular
- YouTube: https://www.youtube.com/@mapular

## Optional

- [Full details](https://mapular.com/llms-full.txt)