Mapular CA is live

Unify consumer, marketing, and location data in one platform built for retail and D2C brands.

Unify consumer, marketing, and location data to power revenue-driving decisions

A modular analytics platform for retail and D2C brands — unifying location and consumer data into real-time, omnichannel insight.

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Your dashboards can tell you what happened — but not where it matters most.

Fragmented Journey

Your data is fragmented across platforms, channels, and teams — making it hard to see the full customer journey.

Blind Attribution

Most analytics tools ignore location — yet that's precisely where consumer behavior and purchasing decisions actually happen.

Costly Uncertainty

Location decisions are high-stakes investments. Without proper intelligence, each new site, expansion, or market entry becomes an expensive gamble.

The result? Attribution is unclear.
Location strategy is risky.
And marketing spend isn’t optimized for impact.

The analytics platform Mapular CA is built for retail and D2C brands

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Book Your Free Demo

One unified view — Mapular CA combines sales, marketing, and rich location data — including foot traffic, demographics, competitor presence, and customer behavior

Let's you simulate campaigns and store placements before spending the budget

Shows exactly how online engagement turns into store visits and revenue

Delivers real-time, location-based insights you can act on — not just report on

Fast setup. Instant ROI.

Plug and play with your e-commerce, CRM, and store systems — no heavy IT lift required.

Uncover hidden patterns across the full customer journey

See how customers move from online searches to real-world store visits and purchases — and spot regional demand you didn’t know existed.Track store locator search behavior to predict demand, identify geographic interest, and uncover whitespace for expansion.

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Book Your Free Demo

Simulate, predict, and optimize
with digital twin modeling

Test new store locations, product launches, and marketing strategies — before you spend.

Simulate campaigns and optimize tactics before allocating resources.


Simulate real-world scenarios with a digital twin approach (to forecast sales, foot traffic, and campaign impact.)


Use behavioral insights from store locator analytics to understand cannibalization risk and model smart expansion plans.

How it works

Fast setup. Instant ROI.

Plug and play with your e-commerce, CRM, and store systems — no heavy IT lift required.

Uncover hidden patterns across the full customer journey

See how customers move from online searches to real-world store visits and purchases — and spot regional demand you didn’t know existed.

Track store locator search behavior to predict demand, identify geographic interest, and uncover whitespace for expansion.

Simulate, predict, and optimize with digital twin modeling

Test new store locations, product launches, and marketing strategies — before you spend.

Simulate campaigns and optimize tactics before allocating resources.


Simulate real-world scenarios with a digital twin approach (to forecast sales, foot traffic, and campaign impact.)


Use behavioral insights from store locator analytics to understand cannibalization risk and model smart expansion plans.

From insight to action — Mapular helps turn your location and consumer data into predictable growth.

Book Your Free Demo

Book Your Free Demo

Reduce marketing waste

More efficient marketing spend — optimize budget allocation by region and avoid wasted impressions


Increase store traffic

Clear attribution across online and offline channels — understand what drives store visits and conversions


See campaign ROI within days

Smarter store placement decisions — plan new locations with real demand signals and behavioral data


Launch new locations with greater accuracy

Faster, more confident decisions — from campaign tweaks to expansion plans, act with data-backed clarity

"We are so excited to work with mapular as our full-service geomarketing partner. The custom store locator map their team built for Black Buffalo is truly the best I've seen in the industry and resulted in immediate ROI in terms of consumer engagement, retail foot traffic, and industry attention. Beyond the consumer-facing store locator map, mapular brings to our team a wealth of analytical knowledge that's helping us make high-level decisions at the retail level where otherwise we would be completely in the dark."

Zach Miller
VP Digital Consumer Experience at Black Buffalo

Built for retail and D2C brands expanding their physical footprint — and the teams driving growth.


Growth marketers

tired of attribution guesswork

Strategy and analytics leads

who need data they can trust

Chief Marketing Officers

who want to prove ROI at the next board meeting

Retail operators and sales leaders

optimizing in-store performance with real-time insights

Smarter decisions start when you connect location, consumer behavior, and sales — all in one place.


Book Your Free Demo

Book Your Free Demo

Trusted by companies leading with data, insight, and innovation.

Analytics Engine

Drive growth today with Location Intelligence

Mapular is a plug-and-play analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.

Purpose-built for commerce

Designed specifically for D2C and retail use cases — not just repurposed BI or GIS tools.

Real-time omnichannel view:

Understand the full customer journey, from online engagement to in-store foot traffic.

Proven ROI

Predictive tools built for action - Simulate campaigns, test store placements, and forecast outcomes before spending budget.

Specialized expertise

Your data is fragmented across platforms, channels, and teams — making it hard to see the full customer journey.

Scalable, modular approach

Scalable, modular approach: Start with store locator insights, grow into full analytics — no heavy IT lift required.

Strong partner network

Trusted by Shopify Plus agencies and other leading commerce solution providers.

FAQs

What is the difference between omnichannel and multichannel analytics?

Multichannel analytics tracks customer activity across separate channels like stores, websites, and social media — but these channels operate in silos. Each touchpoint is measured independently, leading to fragmented data and inconsistent messaging.

Omnichannel analytics, in contrast, unifies data from all touchpoints to deliver a seamless, personalized customer experience. It connects the dots across the entire journey — from online search to in-store purchase — enabling brands to better understand behavior and optimize performance.

Why it matters:
Retail and D2C brands using omnichannel analytics can improve campaign performance, increase conversions, and create more consistent, personalized experiences.

How mapular helps:
Mapular connects foot traffic, search, and sales data into one unified view — enabling smarter decisions across marketing, store performance, and customer engagement.

What makes mapular’s store locator different?

Mapular’s store locator isn’t just a tool for finding stores — it’s a rich data source. It tracks what users search, apply as filters, and where they drop off or convert.

That behavioral data feeds directly into broader analytics, helping brands understand customer intent, optimize locations, and improve store-level marketing.

It also works seamlessly across all devices, is fully customizable to your brand, and includes in-app navigation with advanced filtering — delivering both a great user experience and valuable insight.

How quickly can we get started with mapular CA?

Mapular is modular and fast to launch in a few days. Start with our plug-and-play store locator, then expand into full consumer analytics as your needs grow.

Integration is simple, with minimal IT involvement — and connects easily with your existing CRM, e-commerce, and marketing platforms.

After all, “mapular” combines map and modular for a reason — we’re built to flex and scale with you.

How does mapular handle data privacy, GDPR compliance, and hosting?

Mapular is fully GDPR-compliant. We never use personally identifiable information — all user data is fully anonymized by design.

We work closely with Secjur, our external Data Protection Officer, to ensure every step of our platform meets (and often exceeds) European data protection standards.

By default, your data is securely processed and stored in a certified data center in Germany. For enterprise customers, we also offer flexible deployment options — including private cloud or on-premises hosting — to fit your specific compliance and IT requirements.

How does mapular CA help me understand foot traffic and store performance?

Mapular uses foot traffic real-time location signals, visit patterns, and store locator search behavior. It reveals what customers are searching for, where demand exists, and how often searches convert into visits.

This helps brands measure campaign effectiveness, understand store performance, and predict demand across regions — all from a unified dashboard.

What is location intelligence and why is it important for retail?

Location intelligence turns geospatial data into actionable insights — like where demand is highest, which areas underperform, and how customers move between channels.

Traditional BI tools often ignore location context. Mapular makes it easy to use location data for store placement, hyperlocal marketing, and demand forecasting — without the complexity of GIS systems.

Can mapular CA support our real estate or store expansion strategy?

Yes. Mapular combines demographic data, search behavior, and location demand to identify high-potential areas for new store openings.

You can simulate new locations, forecast outcomes, and model ROI by layering in marketing and sales data — reducing risk and making smarter expansion decisions.

What kind of ROI can we expect from using mapular CA?

Mapular improves ROI by giving you clarity. You’ll attribute marketing spend more accurately, choose better store locations, and make faster decisions based on real-time insights.

Most brands see performance gains in campaigns, store traffic, and demand forecasting within days of launch.

Contact

For any inquiries or further information, please reach out.

Phone

Feel free to call us for immediate support or questions.


+49 176 8440 5679

Address

Visit us at our headquarters for a more personal touch.

get in touch

Mapular is a plug-and-play analytics platform for retail and D2C — combining location intelligence and digital twin technology to turn your data into growth.

We’d love to learn about your goals — schedule a quick chat with our team.

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Mapular UG (haftungsbeschränkt)
c/o TOG The Office Group
(Germany) GmbH
Kronenstraße 63
10117 Berlin
Germany

Contact:

Phone: +49 30 20994953

E-mail: info@mapular.com

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Peter Rose, Managing Director,
Finn Geiger, Managing Director

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Peter Rose

TOG The Office Group
(Germany) GmbH
Kronenstraße 63
10117 Berlin
Germany

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