Site Selection Platform
Site Selection Software
That Lets You Decide as a Team.
Most expansion teams work off gut feel and scattered spreadsheets. Mapular gives you one workspace to analyze markets, evaluate sites, and share decision-ready outputs, without GIS complexity.
From a region to a shortlist, in the time it takes to make your coffee.
Mapular is location intelligence software built for retail expansion. Combine 20+ million competitive data points with demographic profiles, travel-time catchments, and your own store network. Across 10+ countries, ready to use from day one. No GIS expertise, no extra data subscriptions.
How It Works
Three Steps. One Workspace.
From market-level planning to ranked site shortlists, without switching tools, hiring a GIS analyst, or waiting weeks for a consultant's report.
Site Selection Starts at Market Level
Zoom out before you zoom in. Identify where demand is underserved and where expansion will have the most impact, before evaluating individual locations.
- Overlay your store network with demographic data to spot coverage gaps
- See where competitors are clustered and where the white space is
- Focus resources on the right markets before drilling into individual sites
Evaluate Each Site in Full Local Context
Every candidate location, viewed against the same criteria. Compare competition, catchment accessibility, and sociodemographic profiles, side by side.
- Walk, cycle, and drive catchment polygons calculated at the push of a button
- Competitors and complementary POIs mapped in full local context
- Consistent scoring across all candidate sites, no more gut feel
Build a Shortlist Your Leadership Will Trust
Turn long candidate lists into ranked priorities. Export the data, share live map views, and walk into approval meetings with something defensible.
- Ranked shortlists built on consistent, auditable scoring criteria
- Export directly to spreadsheets to keep working in existing tools
- Share exact map views with finance, leadership, or franchise partners
Decision-Ready Outputs
What You Walk Away With
Everything your team needs to align internally and justify the decision externally, without creating additional work.
Ranked Shortlists
Prioritized site lists based on consistent scoring, ready to present to leadership or franchise committees
Coverage Maps
White-space views showing where your footprint is strong and where demand is underserved
Spreadsheet Exports
Export any analysis directly to continue working in your existing tools
Shareable Map Views
Send exact map snapshots to finance, leadership, or external partners. No login required.
Mapular helped us avoid entering retail in blind flight. The decision quality is on a completely different level.
Thorsten Frackenpohl
Co-Founder & Managing Director, KWIO
KWIO used Mapular to move from D2C into data-driven brick-and-mortar retail. By combining their e-commerce demand data with purchasing power and local POIs, they narrowed 600 potential retail partners down to a prioritized shortlist of 30.
Read the full case studyBuilt-In Data
Location Intelligence, Built In.
Data across 10+ countries, pre-harmonized and immediately usable. No GIS expertise, no extra data subscriptions, no setup time.
Points of Interest
20+ million competitive data points: anchors, complementary businesses, and competitors, mapped and categorized.
Travel-Time Catchments
Walk, cycle, and drive accessibility polygons, calculated on demand to define realistic catchment areas.
Network Context
Your existing store locations overlaid with built-in data to reveal overlaps and white-space opportunities.
Socio-Demographic Profiles
Population, income, age, and demand profiles at granular geographic levels across all covered markets.
Your Own Data
Upload custom locations, territories, and sales metrics, then combine them with built-in layers in the same workspace.
Coming Soon
On Our Roadmap
Footfall and traffic indicators
Deeper accessibility and mobility context
Guided first-party data integration
Advanced network and scenario analysis
GeoJSON file uploads
Data Coverage
10+ Countries, Ready to Use
Mapular provides pre-harmonized datasets across Germany, Austria, the Netherlands, Belgium, Switzerland, France, Poland, the UK, Luxembourg, and the USA. Immediately usable without GIS expertise or custom setup. More markets on the way.
FAQ
Common Questions
What data goes into a site selection analysis?
A Mapular analysis draws on demographics, competitor proximity, complementary businesses, accessibility by walk, cycle, and drive, and local spending power, all pre-harmonized across 10+ countries. You can also upload your own store network and sales data to combine with these built-in layers.
How long does a typical analysis take?
Most teams complete a full market screening in minutes, not weeks. You can go from selecting a market area to a ranked site shortlist in a single session, without waiting for a consultant or running GIS queries.
Can I compare multiple potential sites at once?
Yes. The platform is built for multi-site comparison. Score and rank any number of candidates using consistent criteria, and view them together on a live map to support alignment and investment discussions.
Which countries do you cover?
Mapular currently provides ready-to-use data for Germany, Austria, the Netherlands, Belgium, Switzerland, France, Poland, the UK, Luxembourg, and the USA. Coverage is expanding, and custom data integration for additional markets is available on request.
What makes Mapular different from a traditional site selection consultant?
A consultant gives you a static report for one set of locations. Mapular gives your team a platform you keep. Re-run analysis as new sites become available, adjust scoring criteria, and share live map views with stakeholders, without starting from scratch.
What is site selection software?
Site selection software helps multi-location businesses — retailers, restaurant chains, service brands — find and evaluate new locations using data rather than gut feel. Instead of hiring a GIS analyst or waiting weeks for a consultant's report, you analyze demographics, competition, and travel-time catchments in one workspace. Mapular covers 10+ countries with 20+ million data points, ready to use from day one.
Ready?
See Mapular
in Action.
Book a free 30-minute demo. We'll show you exactly how the platform works for your use case, with no generic slides and no obligation.