Amai ProMap is one of the most popular store locator apps on Shopify, and for good reason. With nearly 600 reviews and a 4.8-star rating, it has earned the trust of a large merchant base. But popularity and feature depth are two different things. This comparison breaks down where each tool delivers and where it falls short, so you can pick the one that actually fits your brand. For a broader view, see our complete guide to the best store locator apps for Shopify.
Key Takeaways
- Amai ProMap is a proven, well-reviewed app. 594 reviews and 4.8 stars make it one of the most trusted store locators on Shopify.
- Mapular starts free with 5 locations. Amai ProMap has no free plan, only a 14-day trial.
- Mapular offers built-in behavioral analytics from the Advanced plan ($19.99/month). Amai ProMap does not offer analytics.
- Mapular gives you full design control (custom colors, fonts, map styles, pin icons, and three layout options) on every paid plan. Amai ProMap uses standard Google Maps styling.
- If social proof and simplicity matter, Amai ProMap is a safe pick. If you want analytics, design freedom, and a free plan, Mapular delivers more depth.
What Each Tool Does
Both Mapular and Amai ProMap help Shopify merchants show customers where to buy their products in person. Shoppers search by location, browse results on a map, and get directions to nearby stores.
Amai ProMap focuses on being a reliable, easy-to-use locator. It supports custom tags, bulk uploads, and radius-based search. The Google Maps integration is clean and familiar, and the app has an established reputation backed by hundreds of positive reviews.
Mapular goes further by adding behavioral analytics and deep customization on top of the core locator functionality. It tracks how customers search, which locations draw interest, and what filters they use, turning your store locator into a source of retail intelligence. For more on why that data matters, see the power of a high-performing store locator for consumer brands.
Feature Comparison
Store Management
| Feature | Amai ProMap | Mapular |
|---|---|---|
| Free plan | No (14-day trial) | Yes, 5 locations |
| Location limit (max) | Not publicly specified | 5,000 (Pro, $44.99/mo) |
| Bulk import | CSV upload | CSV or manual bulk entry |
| Data export | CSV export | CSV export |
| Google Maps integration | Yes (default) | Yes, plus custom map styles |
Search and User Experience
| Feature | Amai ProMap | Mapular |
|---|---|---|
| Radius search | Yes | Yes |
| Geolocation (auto-detect) | Yes | Yes |
| Custom tags/filters | Tag-based filtering | Hours, services, products, geolocation, custom fields |
| Product availability filtering | Not available | Pro plan ($44.99/mo) |
| Business hours display | Yes | All plans |
| Mobile responsive | Yes | Yes |
| Multi-language | Multi-language support | EN, DE, ES (expanding) |
Analytics
| Feature | Amai ProMap | Mapular |
|---|---|---|
| Search tracking | Not available | Advanced plan ($19.99/mo) |
| Click tracking | Not available | Advanced plan |
| Filter usage tracking | Not available | Advanced plan |
| Analytics dashboard | Not available | Built-in dashboard in Shopify admin |
| Demand signal data | Not available | Advanced plan |
This is the sharpest difference between the two apps. Amai ProMap shows your stores on a map. Mapular shows your stores on a map and tells you how customers interact with it: where demand is clustering, which locations are underperforming, and what filters your audience actually uses. If you're making retail expansion decisions, that data matters. Learn more about using store locator analytics to drive retail expansion.
Customization and Design
| Feature | Amai ProMap | Mapular |
|---|---|---|
| Custom colors | Basic color options | Full color control on all paid plans |
| Custom fonts | Not available | Full font control on all paid plans |
| Custom map styles | Google Maps default | Custom styles from Starter ($9.99/mo) |
| Custom pin icons | Standard Google Maps pins | Custom pin icons on all paid plans |
| Layout options | Standard map view | Three layouts: sidebar, full-width, compact grid |
| Brand-matched design | Limited | Full brand control from $9.99/mo |
For brands that invest in visual identity, this gap is significant. Amai ProMap renders your locator with standard Google Maps styling, functional but generic. Mapular lets you match the locator to your brand identity completely: custom map themes, pin icons, fonts, and colors, with three distinct layout options. See 25 store locator design examples that actually convert for inspiration.
Pricing
| Amai ProMap | Mapular | |
|---|---|---|
| Free | No free plan (14-day trial) | Free, 5 locations |
| Entry paid | From $9.99/mo | Starter: $9.99/mo (50 locations) |
| Mid-tier | Higher tiers available | Advanced: $19.99/mo (500 locations) |
| Top tier | Enterprise pricing | Pro: $44.99/mo (5,000 locations) |
| Free trial | 14 days | 7 days (plus free plan) |
Both apps start at a similar price point for paid plans. The difference is what you get at each tier. Mapular includes analytics, full customization, and product filtering in its paid plans, features that Amai ProMap either doesn't offer or reserves for higher tiers. And Mapular's permanent free plan means you can test the app on a live store without a trial countdown.
Where Mapular Wins
Behavioral analytics. This is the clearest differentiator. Mapular tracks searches, clicks, filter usage, and demand signals from $19.99/month. Amai ProMap doesn't offer analytics at any price. For brands that want to understand where customer demand is, not just display locations, this is the deciding factor.
Full brand customization. Custom map styles, pin icons, fonts, colors, and three layout options start at $9.99/month. Amai ProMap uses standard Google Maps styling. If your store locator should look like your brand, not like every other Google Maps embed, Mapular gives you that control.
Free plan with real functionality. Mapular's free plan supports 5 locations with live chat support. Amai ProMap offers only a 14-day trial, after which you must subscribe. For small brands or merchants testing the waters, that free plan removes the risk.
Advanced filtering. Mapular supports filtering by hours, services, products, geolocation, and custom fields. Amai ProMap supports tag-based filtering, which is flexible but less structured. If customers need to find stores that carry a specific product or are open right now, Mapular handles that natively.
Where Amai ProMap Wins
594 reviews and a 4.8-star rating. This is hard-earned social proof. Amai ProMap is the second most-reviewed store locator on Shopify, and the feedback is consistently positive. If you're the kind of buyer who trusts the crowd, that review base speaks for itself.
24/7 chat support. Amai offers round-the-clock support, which gives peace of mind for merchants in different time zones or those who need help outside business hours.
Established track record. Amai ProMap has been on the Shopify App Store for years. It has processed thousands of installs, and the integration is mature. For risk-averse merchants, that stability matters.
Simple bulk uploads. Amai ProMap makes it easy to import large location lists via CSV. Mapular supports CSV import too, but Amai's bulk upload workflow has been refined over many iterations and is well-documented in their support resources.
Who Should Choose Which
Choose Amai ProMap if:
- Social proof matters to your decision-making process (594 reviews carry weight)
- You want 24/7 support availability
- Your needs are straightforward: show locations on a map with tag-based filtering
- You prefer an established app with a long track record on Shopify
- You don't need analytics or deep brand customization
Choose Mapular if:
- You want behavioral analytics to understand how customers use your locator and where demand exists
- Full brand control matters, with custom map styles, fonts, colors, pins, and layouts from $9.99/month
- You need advanced filtering by hours, services, products, or custom fields
- You want a free plan to test on a live store without a trial expiring
- You're building a where-to-buy page that does more than display pins
Ready to Try It?
Mapular's free plan lets you test everything on your live store with no trial countdown and no credit card. If you want to see how analytics and brand-matched design work in practice, try Mapular Store Locator free on the Shopify App Store.
For comparisons with other store locator apps, see:
- Best Store Locator Apps for Shopify: Complete Guide
- Best Storemapper Alternatives for Shopify
- Mapular vs Storemapper
FAQ
Is Amai ProMap better than Mapular?
It depends on your priorities. Amai ProMap has a massive review base (594 reviews, 4.8 stars) and a proven track record, and that reliability matters. Mapular offers behavioral analytics, deeper customization, and a free plan that Amai doesn't match. If you need data and design control, Mapular delivers more. If you value social proof and simplicity, Amai is a solid choice.
Can I switch from Amai ProMap to Mapular?
Yes. Export your locations from Amai ProMap as a CSV file, then bulk import them into Mapular. The Quick-Start Onboarding guides you through setup, and live chat support is available inside your Shopify admin if you need help with the migration.
Does Mapular have analytics that Amai ProMap doesn't?
Yes. Mapular's behavioral analytics, available from the Advanced plan at $19.99/month, track searches, clicks, filter usage, and demand signals. Amai ProMap does not offer analytics at any tier. If understanding customer behavior on your store locator matters to your retail strategy, this is the key difference between the two apps.
Which app offers better customization?
Mapular offers significantly more design control. Custom map styles, pin icons, fonts, colors, and three layout options are available from the Starter plan ($9.99/month). Amai ProMap uses standard Google Maps styling with basic color options. For brands that want their locator to match their visual identity, Mapular provides that level of control at every paid tier.
