Lebenswald creates new habitats, protects endangered species and actively fights against climate change. The initiative Lebenswald is part of Borneo Orangutan Survival (BOS) that saves the acutely endangered orangutans in Borneo.
Together we developed a map-focused, donation platform that engages with donors allowing them to select their region for planting. The interactive map invites visitors to become "forest sponsors" and color in squares of forest on a collaborative web map — the more they donate, the more squares they color in.
The engaging platform helped increase donations by 160% in the first six months, with the initial map area filling so quickly that it had to be extended to make room for more donations.
