Custom Store Locator
Your Brand's Store Locator.
More Store Visits.
Help customers find your products and the retailers that carry them. Give them a fast, easy route from your website to a store.
Built for your brand and any website, with store data for search, insights into customer interest, and tools for targeted retail marketing.
Search visibility · your brand · speed · customer insights · retail performance
Built for Black Buffalo's 12,000+ retail locations. See the customer story
From Your Website to the Shelf
Make Your Store Locator Work for Retail
Make the next store visit easier
Help shoppers find a nearby retailer carrying the right product, check the details, and get directions. Keep the path to purchase clear.
Carry your brand into the last click
Your store locator is part of the buying experience. Give it the same care as your product pages, from fonts and filters to the map itself.
Show partners the interest you bring
Bring regional searches, store clicks, and direction requests into retail conversations. Give partners evidence of the customers you help them reach.
Put marketing spend where it matters
Send campaigns to the right products and retailers. Review engagement alongside sales data to assess ROI and plan your next campaign.
Five Ways to Support Retail
From Being Found to Being Chosen
Store Locator SEO and AI Findability
Give customers a way to find each location in search.
Use the Store Data API to build crawlable location pages and matching structured data. Keep addresses and product details consistent. We help scope the work for search engine optimization (SEO) and answer engine optimization (AEO).
A Store Locator That Looks Like Your Brand
Keep the experience familiar, right through to directions.
Match your colors, fonts, map style, pins, and layout. Embed the locator in your existing website so the journey from product page to local retailer feels connected.
Fast Search Across Your Retail Network
Help mobile shoppers find a store quickly.
Responsive layouts, map clustering, and efficient rendering keep large location lists usable. Black Buffalo's locator brings 12,000+ retail locations into a fast, searchable experience.
See Where Customers Want Your Products
Learn from searches, product filters, and store clicks.
See where people look, which products they want, and where searches reveal gaps in retail coverage. Give marketing, sales, and expansion teams a shared view of customer interest.
Give Retail Campaigns a Clear Next Step
Guide shoppers to the products and partners you promote.
Use prefiltered links and campaign views to highlight a retailer, region, or product launch. Track searches, store clicks, and direction requests in GA4. Compare engagement with sales data to assess retail performance.
Working with Mapular on our store locator was a great experience from start to finish. As we scaled our retail presence, our data evolved quickly - new retailers, new formats, new product lines. The Mapular team adapted every step of the way without slowing us down. They didn't just execute on what we asked for. They came to the table with options, shared store-locator UX best practices we could apply right away, and turned around our design feedback faster than we expected. What stood out most was how proactive the team was. They genuinely cared about making the locator work well for our customers, not just checking boxes. With 21,000 retail locations and 15 products now live on our store locator, we have a tool that matches the scale of our retail network and gives our customers a clear, fast way to find Grinds near them.
Features
Everything You Need to Launch and Grow
Search & Discovery
Interactive map with store pins and clustering
Smooth pan and zoom with automatic pin clustering for clean visuals at any scale.
Address and zip code search with autocomplete
Customers type an address or zip code and see results instantly.
Automatic geolocation
One tap to find stores nearby. No typing required.
Map and list view toggle
Switch between map and list view depending on preference.
Distance-based sorting
Stores are sorted by distance so the closest options appear first.
Filters & Availability
Retailer and chain filter with logos
Customers filter by retailer to find their preferred store.
Product-level availability filter
Show which stores carry specific products. Customers find what they need faster.
Search within store and filter lists
Quickly find a specific retailer or product from longer lists.
Design & Integration
Full brand customization
Colors, fonts, map styles, and pin icons - all match your brand.
Natively embedded into your website
Part of your site, not a third-party widget. One line of code.
Mobile-first responsive layout
Designed for mobile first, works perfectly on every screen size.
Google Maps directions for every store
One tap to open turn-by-turn directions to any location.
Analytics & Insights
Automatic tracking of searches, clicks, and filter usage
Every interaction is captured automatically. No manual setup needed.
See which regions, products, and stores generate interest
Understand where demand is concentrated and what customers are looking for.
Campaign & Activation
Pre-filtered URLs for campaigns and ads
Link directly to a filtered view - by retailer, product, or region.
Campaign-specific locator views
Create dedicated locator pages for product launches or seasonal campaigns.
Traffic steering to key retailers
Prioritize specific chains or stores to support retail partnerships.
Ready for product launches and seasonal activations
Go live with new products and campaigns on your own timeline.
Store Data API
JSON API for your store data
A dedicated endpoint that returns your store data as structured JSON. Filter by retailer, state, city, or zip code. Paginated for large datasets.
Schema.org and SEO integration
Use the API to build Schema.org structured data for your store pages. Help search engines find your individual store locations.
Feed store data into any system
Use the API wherever you need store data beyond the locator - product pages, internal tools, or any other application.
Built For
A Better Retail Journey, From Marketing to Sales
Brand and Digital Teams
Keep your brand consistent and your mobile experience fast. Give customers a clear path from product discovery to a nearby store.
Retail Marketing
Connect launches and local campaigns to the stores that carry your products. Use customer interest and engagement to focus your next campaign.
Sales and Retail Partnerships
Show partners regional interest, store clicks, and direction requests. Spot coverage gaps and bring evidence into distribution conversations.
How It Works
From Your Store Data to Your Website
Share your locations and goals
Send your location data and tell us what matters: your brand, customer journey, search visibility, and retail campaigns.
We shape your locator together
We configure design, search, and filters. Together we scope data updates, analytics, and any store-page or SEO integration.
Launch, measure, improve
Your team adds the embed. We support the rollout and ongoing updates. You use engagement and sales data to improve the retail journey.
The custom store locator their team built for Black Buffalo is truly the best I've seen in the industry and resulted in immediate ROI in terms of consumer engagement, retail foot traffic, and industry attention. Beyond the consumer-facing store locator, Mapular brings a wealth of analytical knowledge that's helping us make high-level decisions at the retail level where otherwise we would be completely in the dark.
Implementation
Fits Your Website and Your Retail Network
Use your existing website and location data. We handle setup and support, with the design and integrations agreed before launch.
A managed setup, with a clear scope.
A standard embed can go live in days. Custom integrations follow an agreed timeline.
Your website or CMS
Use WordPress, Webflow, a headless setup, Shopify, or a custom website. We fit the locator into your existing pages.
Your store data
Start with a CSV or plan an API connection. Keep retailer, product, and address details up to date.
Your launch plan
Agree the design, search experience, tracking, and SEO scope with our team before going live.
What to Look for in a Custom Store Locator
| Google Maps embed | Typical vendor | Internal build | Mapular | |
|---|---|---|---|---|
| Brand-native design | No | Limited (iframe) | Yes (if budget allows) | Yes |
| Customer insights | None | Basic | Build yourself | Included |
| Time to launch | Hours | Weeks | 3-6 months | Days |
| Ongoing maintenance | Manual | Vendor-managed | Your dev team | We handle it |
| GDPR-friendly tracking | No | Varies | Build yourself | Built in |
| Store Data API | No | No | Build yourself | Included |
Make the Journey to Your Retailers Easier.
Show us your website and retail network. In a 15-minute walkthrough, we will explore your brand, search visibility, speed, customer insights, and campaign goals.
FAQ
Common Questions
Getting Started
A store locator for any website, designed around your brand and retail network. Customers can find nearby retailers, filter by product, and get directions. Your team gets tools for search visibility, customer insights, and targeted retail campaigns. We agree the design and integration scope with you.
Brands selling through retail partners or their own stores. It suits teams that need a consistent brand experience, fast mobile search, accurate location data, and support for retail campaigns across a growing network. For a self-serve Shopify setup, see our Shopify Store Locator app.
Most brands go live within days. You send us your location data, we handle geocoding and configuration. Your team adds one line of code to your website. We manage the rest.
Yes. If your website supports adding a line of HTML - and all modern CMS platforms do - it works. WordPress, Contentful, Webflow, custom builds, Shopify, or anything else. It is embedded natively, not as an iframe or third-party widget.
Features & Capabilities
Yes. Customers can filter stores by which products they carry. This is especially valuable for brands with diverse product lines across different retailers - customers find the right store with the right product faster.
Full control over colors, fonts, map styles, and pin icons. It is embedded natively into your website - it looks and feels like part of your site, because it is built specifically for your site.
Yes. Pre-filtered URLs let you direct campaign traffic to specific retailers, products, or regions. You can create campaign-specific locator views for product launches, seasonal activations, or retail partnerships.
Yes. You can prioritize specific chains or stores to support retail partnerships, promotional agreements, or strategic accounts. The store locator becomes a tool for influencing where purchases happen.
The Store Data API is a JSON endpoint that returns your store data - addresses, coordinates, contact details, and product availability. You can filter by retailer, state, city, or zip code, and results are automatically paginated for large datasets. Use it to build Schema.org structured data for SEO, power store information on product pages, or feed data into any other system.
Data & Setup
We provide a Google Sheet template with the exact structure needed. Most brands start with a simple spreadsheet of store names, addresses, and retailer information. We handle geocoding and processing.
You update the shared spreadsheet and let us know. We handle processing and deployment. Updates can happen monthly, weekly, or on your own schedule. No technical work required on your side.
Only for one step: adding a single line of code to your website. Your dev team or agency handles that. Everything else - configuration, branding, data processing, and ongoing updates - is managed by Mapular.
Analytics & Insights
Every search, filter interaction, and store click is tracked automatically. You see which regions generate the most interest, which products customers search for, and which stores get the most attention. All events integrate with Google Analytics.
Every customer search captures location, product interest, and retailer preference. These signals aggregate into demand patterns: where customers search most, where demand outpaces your retail distribution, and which products drive the most interest. Teams use this for expansion decisions, marketing allocation, and retail negotiations.
Yes. The store locator is GDPR-compliant by design. Analytics are captured through event-based tracking that integrates with your existing Google Analytics setup and respects your consent configuration.
Switching & Alternatives
An embed can be enough to show a location. A custom store locator gives you a product and retailer search experience shaped around your brand, with tools for customer insights and retail campaigns. We can also scope store-data integrations for location pages and search visibility.
You can. Plan for design, mobile performance, location-data updates, search, analytics, and ongoing maintenance. Mapular manages the locator with your team and scopes additional SEO or campaign integrations around your needs. A standard embed can go live in days; custom work follows an agreed timeline.
Start with what you want to improve: search visibility, brand fit, mobile speed, customer insight, or retail campaigns. We can review your current setup with you and identify where a custom locator would help. Bring your website and location data to the walkthrough.
We handle the migration. Export your store data from your current provider (most support CSV export), share it with us, and we set up your new store locator. Your team adds one line of code to replace the old embed. Most migrations complete in under a week.
Still have questions?
Book a short call and we will walk you through the product, your use case, and what the setup looks like.
Or email us at hello@mapular.com