Custom Store Locator
Know Where Customers
Search for Your Product.
The store locator that captures demand signals. See where customers look, what they search for, and which stores they choose.
A fully branded, conversion-optimized store locator for any website. Built-in search analytics, smart filters, and product availability - live in days.
Your Growth Lever
Every Search Is a Signal You Can Act On
See where demand is growing
Customers search for your product every day. With the right store locator, every search becomes a data point - where they are, what they want, which retailers they consider.
Spot distribution gaps early
When customers search in a region where you have limited retail presence, that's a signal. Identify where demand outpaces distribution before it becomes lost revenue.
Prove demand to retail partners
Walk into negotiations with real search data. Show retailers exactly where customers are looking for your product - and how much interest their region generates.
Guide customers to the right retailer
Your store locator doesn't just show options. You can actively steer traffic to priority retailers, highlight specific chains, and support campaigns - so more searches turn into real store visits.
What You Get
More Than a Store Locator
See Where Customers Search - and What They Look For
Every search captured. Every filter tracked.
Built-in search analytics show which regions generate the most interest, which products customers filter for, and which stores they click. Your marketing and expansion teams see where to focus - based on real behavior, not assumptions.
Guide Customers to the Right Store
More searches turn into real visits.
Smart filters for product availability, retailer chains, and location. Customers see which stores carry what they need and get directions in one tap. The result: more searches that end in a store visit.
Your Brand, Your Design, Your Website
Looks like your site because it's built for your site.
Full control over colors, fonts, map styles, and pin icons. Embedded natively into your website - part of your site, not a third-party widget. One line of code, live in days.
The store locator is more than a utility. It's a channel you can actively use: guide users to priority retailers, support product launches and campaigns, and influence where purchases happen.
Features
Everything You Need to Launch and Grow
Search & Discovery
Interactive map with store pins and clustering
Smooth pan and zoom with automatic pin clustering for clean visuals at any scale.
Address and zip code search with autocomplete
Customers type an address or zip code and see results instantly.
Automatic geolocation
One tap to find stores nearby. No typing required.
Map and list view toggle
Switch between map and list view depending on preference.
Distance-based sorting
Stores are sorted by distance so the closest options appear first.
Filters & Availability
Retailer and chain filter with logos
Customers filter by retailer to find their preferred store.
Product-level availability filter
Show which stores carry specific products. Customers find what they need faster.
Search within store and filter lists
Quickly find a specific retailer or product from longer lists.
Design & Integration
Full brand customization
Colors, fonts, map styles, and pin icons - all match your brand.
Natively embedded into your website
Part of your site, not a third-party widget. One line of code.
Mobile-first responsive layout
Designed for mobile first, works perfectly on every screen size.
Google Maps directions for every store
One tap to open turn-by-turn directions to any location.
Analytics & Insights
Automatic tracking of searches, clicks, and filter usage
Every interaction is captured automatically. No manual setup needed.
See which regions, products, and stores generate interest
Understand where demand is concentrated and what customers are looking for.
Campaign & Activation
Pre-filtered URLs for campaigns and ads
Link directly to a filtered view - by retailer, product, or region.
Campaign-specific locator views
Create dedicated locator pages for product launches or seasonal campaigns.
Traffic steering to key retailers
Prioritize specific chains or stores to support retail partnerships.
Ready for product launches and seasonal activations
Go live with new products and campaigns on your own timeline.
Built For
Built for Marketing Teams - and the Teams They Work With
Marketing
Know which regions generate the most interest. See what products customers search for. Allocate spend and plan campaigns based on where demand actually is.
Expansion
See where demand exists but distribution doesn't. Make every new market decision based on real search data, not assumptions.
Sales
Show retail partners the demand in their region. Turn search data into stronger negotiations and better sell-through.
How It Works
From Search to Decision
Customers search
A visitor searches for your product. Location, product interest, and retailer preference - captured automatically.
Patterns emerge
Searches aggregate into demand maps. You see which regions, products, and retailers drive the most interest.
Your team acts
Marketing focuses spend. Expansion targets high-demand gaps. Sales proves demand to partners. Every decision backed by first-party data.
The custom store locator their team built for Black Buffalo is truly the best I've seen in the industry and resulted in immediate ROI in terms of consumer engagement, retail foot traffic, and industry attention. Beyond the consumer-facing store locator, Mapular brings a wealth of analytical knowledge that's helping us make high-level decisions at the retail level where otherwise we would be completely in the dark.
Implementation
Works With Your Stack. Live in Days.
Whether you're on Shopify or a custom-built website, the Mapular Store Locator fits into your setup.
No rebuild. No complex integration.
Embed it with a single link and go live in days, not months.
Works on Shopify and any website
Use it with Shopify, Webflow, headless setups, or custom builds.
One simple embed
Add it via a single script or link, no heavy development required.
Live in days
We set it up with you and get you live in days.
Most Store Locators Only Show Locations. Mapular Shows Where Demand Is.
| Google Maps embed | Typical vendor | Internal build | Mapular | |
|---|---|---|---|---|
| Brand-native design | No | Limited (iframe) | Yes (if budget allows) | Yes |
| Demand analytics | None | Basic | Build yourself | Included |
| Time to launch | Hours | Weeks | 3-6 months | Days |
| Ongoing maintenance | Manual | Vendor-managed | Your dev team | We handle it |
| GDPR-friendly tracking | No | Varies | Build yourself | Built in |
Turn Searches into Store Visits.
See where your customers search and turn that into retail growth.
FAQ
Common Questions
Getting Started
A fully branded, conversion-optimized store locator that you embed on any website. It helps customers find stores that carry your product, while capturing demand signals from every search - where customers look, what they search for, and which retailers they consider.
Brands selling through retail partners and their own shops. Whether you have 10 locations or 10,000+, the store locator scales with you - there are no location limits. It is built for companies that want to understand where customer demand exists and turn their store locator into a growth channel, not just a utility.
Most brands go live within days. You send us your location data, we handle geocoding and configuration. Your team adds one line of code to your website. We manage the rest.
Yes. If your website supports adding a line of HTML - and all modern CMS platforms do - it works. WordPress, Contentful, Webflow, custom builds, Shopify, or anything else. It is embedded natively, not as an iframe or third-party widget.
Features & Capabilities
Yes. Customers can filter stores by which products they carry. This is especially valuable for brands with diverse product lines across different retailers - customers find the right store with the right product faster.
Full control over colors, fonts, map styles, and pin icons. It is embedded natively into your website - it looks and feels like part of your site, because it is built specifically for your site.
Yes. Pre-filtered URLs let you direct campaign traffic to specific retailers, products, or regions. You can create campaign-specific locator views for product launches, seasonal activations, or retail partnerships.
Yes. You can prioritize specific chains or stores to support retail partnerships, promotional agreements, or strategic accounts. The store locator becomes a tool for influencing where purchases happen.
Data & Setup
We provide a Google Sheet template with the exact structure needed. Most brands start with a simple spreadsheet of store names, addresses, and retailer information. We handle geocoding and processing.
You update the shared spreadsheet and let us know. We handle processing and deployment. Updates can happen monthly, weekly, or on your own schedule. No technical work required on your side.
Only for one step: adding a single line of code to your website. Your dev team or agency handles that. Everything else - configuration, branding, data processing, and ongoing updates - is managed by Mapular.
Analytics & Insights
Every search, filter interaction, and store click is tracked automatically. You see which regions generate the most interest, which products customers search for, and which stores get the most attention. All events integrate with Google Analytics.
Every customer search captures location, product interest, and retailer preference. These signals aggregate into demand patterns: where customers search most, where demand outpaces your retail distribution, and which products drive the most interest. Teams use this for expansion decisions, marketing allocation, and retail negotiations.
Yes. The store locator is GDPR-compliant by design. Analytics are captured through event-based tracking that integrates with your existing Google Analytics setup and respects your consent configuration.
Switching & Alternatives
A Google Maps embed shows pins on a map. It has no filters, no product availability, no brand customization, and captures zero data about what customers search for. Every search on a Google Maps embed is a demand signal you lose.
You can. Most brands that try report it takes 3-6 months of development time plus ongoing maintenance. And the result typically has no analytics layer. We get you live in days with demand signals built in - so your team can focus on using the data, not building the tool.
The question is whether your current locator tells you where customers search and what they look for. If it just shows locations, every search is a data point you are losing. The store locator can be more than a utility - it can be a channel for understanding and steering demand.
We handle the migration. Export your store data from your current provider (most support CSV export), share it with us, and we set up your new store locator. Your team adds one line of code to replace the old embed. Most migrations complete in under a week.
Still have questions?
Book a short call and we will walk you through the product, your use case, and what the setup looks like.
Or email us at hello@mapular.com