Free audit - 2 minutes
Is your store locator costing you sales?
Most store locators are set-and-forget. Score yours against 15 proven best practices and see exactly where you're losing customers.
Do you currently have a store locator?
Pick one to get started. Takes 2 minutes, no signup needed.
What you'll walk away with
Your score out of 100
Benchmarked against 15 best practices across design, functionality, analytics, and SEO.
Top 3 improvement areas
Ranked by business impact, so you know what to fix first.
Clear next steps
A concrete action for each gap. No sales pitch required.
How it works
Answer 15 quick questions
Yes or no. No preparation needed. Covers design, functionality, analytics, and SEO.
Get your score and benchmark
Instant score out of 100 with a breakdown by category. See where you stand.
See what to improve next
Your top recommendations ranked by impact, with specific action items for each gap.
Why your store locator matters more than you think
Your store locator is the bridge between online interest and in-store visits. When a customer searches for your brand and lands on your store finder, that's high-intent traffic. They already want to buy. The only question is whether your locator gets them to a store or loses them along the way.
A well-built store locator drives foot traffic, captures first-party demand signals, and makes every location discoverable in Google and AI search. A poorly built one is just pins on a map with zero data and zero brand connection. This grader helps you see the difference in under 2 minutes.
Who is this for?
This grader is built for teams who rely on physical locations to drive revenue:
- Shopify merchants with brick-and-mortar stores who want more foot traffic from their website
- E-commerce and retail operations teams managing a store locator, dealer locator, or where-to-buy page across dozens or hundreds of locations
- Marketing leads who need demand data - where customers search, what products they look for, which stores get the most interest
- Brands evaluating store locator apps or preparing for a store finder migration and need a clear framework for what to prioritize
- Anyone who suspects their store locator is underperforming but has no analytics to prove it or know where to start